Every writer knows an author website is vital for increasing traffic to their work, promoting their career as a writer, and bringing in new clients. While most writers create great author websites, which appeal to clients and readers, they often neglect one important aspect- website traffic. If your author website lacks an adequate flow of traffic, having an author website is pointless. Without the appropriate level of traffic, clients and readers aren’t able to easily find you without the direct link. Luckily, there are certain things you can do to increase traffic to your author website.
Search Engine Optimization
While many authors know the importance of search engine optimized content, they don’t know it’s equally as important for the traffic success of a website. The same rules used for choosing keywords and phrases for web content apply to choosing those for websites. However, it’s often recommend to stick with simpler keywords or phrases for increased search ability. This is recommended because when using the keywords and phrases within the web pages title, it will also appear in the websites URL. The simpler a URL is the better it is for traffic.
It’s very important for promoting traffic to a website that the keywords and phrases are used correctly within the website. The keywords and phrases need to be used within the web pages title, tags or labels section, and at least twice within the web page as well. If the option is offered, use the keywords and phrases within the meta description also. When using keywords and phrases for websites, make sure you use at least a primary and secondary keyword or phrase for increased traffic.
Updating Information
As the need for online content continues to grow and the demand for what is researched changes, the keywords and phrases that are used to increase traffic also change. For this reason it’s very important for keeping traffic to your website steady that you update your keywords and phrases at least once a month. Updating a website in general promotes traffic to a site, but having updated keywords and phrases will increase your author websites search ability even more.
Incorporating these simple steps into your author website and remaining dedicated to promoting traffic to your site will easily allow you to increase your websites search ability. With a few hours spent every month updating and optimizing your author websites, readers and clients will be able to find you with ease. In return, more opportunities will come your way and your writing career can flourish.
